Brand & Marketing Strategy
Stop building your brand on guesswork. Your bespoke Brand and Marketing Strategy is the strategic foundation for market dominance.
Built using our proprietary Brand Identity Model®️ with the 7 Branding Principles (Purpose, Problem, People, Product, Position, Persona and Presence), it positions you as the undeniable authority who attracts premium clients and commands premium fees.
Are you wasting a ton of money on branding and marketing?
Your prospects focus on the price and not the value of your solution.
People aren’t clear about what you do or how you can help them.
You’re unsure where and how to promote your business on/offline.
You seem to be attracting the wrong people and wasting time.
Your marketing is based on what your competitors are doing.
You don’t have a product eco system that provides a journey for clients
You don’t have a detailed plan for building your brand.
Your website and other marketing collateral aren’t bringing in enough enquiries.
You haven’t created your signature system, your unique method of delivering your ultimate solution.
You haven’t got a working ascending transaction model working properly.
Your brand, if created and defined thoroughly, will play a big part in delivering great results. This will stop the guesswork and give you ultimate confidence.
You have too much at stake not to have a Brand & Marketing Strategy
Your brand must be built on solid foundations where you and your team know exactly what you stand for, who your ideal clients are, what products and solutions you offer, how you are positioned in the market, and how you show-up and promote your business.
Create your Brand & Marketing Strategy in 5 steps
Breakthrough
Complete the Brand Vision Board and detailed Brand Questionnaire
Research
Conduct thorough online and offline research
Analyse
Evaluate the data from the initial two steps
Navigate
Establish a premium position for your brand
Design
Compose the Brand Strategy document encompassing the 7 Branding Principles and 25 Branding elements
Meet your
Brand & Marketing Strategist
Kosta Iatrou, Founder of IKONIC Brands, helps service-based business owners build high-performing brands that attract premium clients.
Brand & Marketing Strategist since 2015 with qualifications from multiple branding and marketing programmes.
▶️ Corporate background in Electronics Engineering, Project Management and Teaching.
▶️ Ran a branding photography business for 15 years, bringing deep understanding of visual brand identity.
▶️ Developed and trademarked several branding and marketing models, framework and systems.
▶️ Keynote speaker and podcast guest on branding and authority positioning.
▶️ Professional member of The Australian Marketing Institute and Cialdini Certified Practitioner of Ethical Influence
▶️ Business owner who understands first-hand the pressures of running a service-based business.
Kosta is 100% the expert brand strategist.
Kosta is 100% the expert brand strategist. I thought I had a handle on my brand but it turns out I didn’t know nearly as much as I thought I did! Thank you Kosta for all your hard work. You are greatly appreciated.
Brand & Marketing Strategy Packages
We understand the power of a strong brand to drive success. Whether you’re a Solo entrepreneur, Micro Business, or SME, our tailored solutions will unlock your brand’s potential, helping you stand out and achieve your goals. Discover the impact of a strategically positioned and authentically crafted brand.
Unleash your potential
Positioned to win
Drive sustainable growth
Book your FREE Brand & Marketing Review
Let’s take a look at how your current brand is presented publicly by first reviewing your website and social media accounts.
Your FREE Brand & Marketing Review is a personalised assessment and a 45-min Zoom session with our Brand & Marketing Strategist, Kosta Iatrou. The objective is to highlight what’s working, what needs improving and how to best make that happen.
Are you looking for something else perhaps?
If a Brand & Marketing Strategy isn’t what you’re looking for, we suggest you consider our other services.
Marketing Activation
When you want to be seen as a market leader, consistently attract high-end clients and simply make life easier for you, then our Marketing Activation will set you up for success now and into the future.
Brand & Marketing Audit
We thoroughly review your existing brand & marketing and provide a detailed report of what’s missing, how to fix it and a prioritised action plan.
Brand & Marketing Consultancy
When you’d like a Brand & Marketing Strategist in your corner guiding you as you work on your brand, then one of our consultancy solutions will get you started.