Marketing Tactics, part 2 from the Australian Institute of Conveyancers (VIC) Conference 2023

As a business owner, you may wonder why being personable on social media is so important.

Social media is a powerful tool to help you build brand awareness, grow your following, and connect with your customers. Here are five reasons to explain why.


Improved Brand Awareness

Social media is a great way to increase your business’s visibility. You can reach a wider audience and improve your brand awareness by posting regularly and engaging with your followers. A single post has the potential to be broadcast to thousands of people – even millions – at the touch of a button. By investing a little time spread across the working week, you can create a strong social media presence to help you stand out from your competitors.

Increased Customer Engagement

Social media provides an opportunity for businesses to engage with their customers in a more personal way. By responding to comments and questions on your social media posts, you can show your customers that you care about their opinions and value their feedback. This can help build trust and loyalty, increasing sales and customer retention.

Humanise Your Brand

Social media allows you to showcase the people who make up your company and highlight how existing customers use and benefit from your products. By introducing your followers to the people behind the brand, you can create genuine human connections that will help humanise your brand and make it more relatable.

Cost Effective Marketing

Social media is a cost-effective way to promote your business. Unlike traditional advertising methods, social media allows you to reach a large audience without spending much money. Creating engaging content that resonates with your target audience can attract new customers and retain existing ones without breaking the bank.

Stay Ahead of Your Competitors

By monitoring what your competitors are doing on social media, you can identify areas where you can improve and find new ways to engage with your customers. This can help you stay relevant in an ever-changing market and ensure your business remains competitive.

So, there you have it; being personable on social media is essential for any business owner who wants to build brand awareness, increase customer engagement, humanise their brand, save money on marketing, and stay ahead of their competitors.

By investing time and effort into creating a solid social media presence, you can connect with your customers more personally and build long-lasting relationships that will benefit your business for years to come.

Let’s look at four critical aspects of social media marketing that every business owner should consider.

IKONIC Brands Pro Tips to be personable on social media


Choosing the right social media platform is crucial for the success of your social media marketing strategy. First, you need to identify which platform your target audience is most active on and focus your efforts on that platform. For example, if your target audience is primarily young adults, you may want to focus on Instagram or TikTok. 

On the other hand, if your target audience is professionals, LinkedIn may be the best platform for you. By focusing on the right platform, you can ensure that your content reaches the right people and maximise your ROI.


Posting frequency is another important aspect of social media marketing. You need to find the right balance between posting too much and not posting enough. Posting too much can overwhelm your audience and lead to unfollows, while not posting enough can cause your audience to forget about you. 

    The ideal posting frequency varies depending on the platform and your target audience. For example, on Twitter, you may need to post several times a day to stay relevant, while on LinkedIn, one post per day may be sufficient. Finding the right posting frequency can keep your audience engaged without overwhelming them.


    Content pillars are the main topics or themes your social media content revolves around. They help you create a consistent brand message and ensure your content is relevant and valuable to your target audience. You need to understand your target audience’s interests and pain points to identify your content pillars. 

    For example, if you’re a fitness brand targeting busy professionals, your content pillars could be quick workouts, healthy meal ideas, and stress management tips. By focusing on these topics consistently, you can establish yourself as an authority in your niche and build a loyal following.


    Deciding whether to manage your social media marketing in-house or outsource it is another essential aspect of social media marketing. Managing it in-house gives you more control over your content and messaging, but it can be time-consuming and require many resources. And you may need to gain the right skill sets to do it properly, which will require up-skilling or hiring another team member. Outsourcing can save you considerable time and resources, but it can also be expensive and may result in losing control over your messaging. 

    Therefore, managing your provider and setting expectations, targets, and KPIs are necessary. A great way to ensure your messaging and overall brand look stays on point is to have a Brand Strategy, which means you’re all singing from the same hymn sheet. You need to weigh the pros and cons of each option and choose the one that best fits your needs and budget.

    There you have it.

    Social media marketing is an essential part of any business’s marketing strategy. By considering these four aspects of social media marketing – choosing the right platform, finding the right posting frequency, identifying content pillars, and deciding whether to manage it in-house or outsource it -you can create a successful social media marketing strategy that helps you achieve your business goals. Remember that social media marketing is not a one-size-fits-all approach; it requires continuous testing and optimisation to achieve optimal results.

    And one more thing. If you want to find other ways to optimise your brand, check out our Brand Scorecards. There’s one for your Personal Brand and one for your Business Brand.

    IKONIC Brands Personal and Business Brand Scorecards

    Personal and Business Brand Scorecards

    We’ve designed two Brand Scorecards, tailor-made for two specific scenarios: Personal Brand and a Business Brand.

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