by Kosta | Nov 18, 2025 | Branding, Branding & Marketing, Marketing
Executive Summary (2 minute read) Full article: 7 minutes The Problem Far too many consultants rely on referrals for work. This creates unpredictable income. You may earn $155K-$620K annually (USD $100K-$400K) and have decades of experience. But you still compete on...
by Kosta | Jun 14, 2023 | Branding
How to get compelling Google reviews Are you looking to supercharge your brand’s online reputation? Customer reviews can make or break your success in today’s competitive business landscape. That’s why we’ve developed a practical and effective...
by Kosta | May 25, 2023 | Branding
How to be profitable with a Referral Matrix Marketing Tactics (part 3) from the presentation I delivered at the Australian Institute of Conveyancers (VIC) 2023 conference. 5 key benefits of a Referral Matrix Amplified Customer Trust Referral marketing leverages the...
by Kosta | May 19, 2023 | Branding
As a business owner, you may wonder why being personable on social media is so important. Social media is a powerful tool to help you build brand awareness, grow your following, and connect with your customers. Benefits of being personable on social media Improved...
by Kosta | May 11, 2023 | Branding
How to be professional with a Google Business Profile What does it mean to be a professional? There are countless books, videos and Ted Talks on this topic. Being professional means being credible, trustworthy, knowledgable, experienced, educated, qualified, etc....
