by Kosta | Nov 18, 2025 | Branding, Branding & Marketing, Marketing
Executive Summary (2 minute read) Full article: 7 minutes The Problem Far too many consultants rely on referrals for work. This creates unpredictable income. You may earn $155K-$620K annually (USD $100K-$400K) and have decades of experience. But you still compete on...
by Kosta | May 25, 2023 | Branding
How to be profitable with a Referral Matrix Marketing Tactics (part 3) from the presentation I delivered at the Australian Institute of Conveyancers (VIC) 2023 conference. 5 key benefits of a Referral Matrix Amplified Customer Trust Referral marketing leverages the...
by Kosta | May 19, 2023 | Branding
As a business owner, you may wonder why being personable on social media is so important. Social media is a powerful tool to help you build brand awareness, grow your following, and connect with your customers. Benefits of being personable on social media Improved...
by Kosta | May 11, 2023 | Branding
How to be professional with a Google Business Profile What does it mean to be a professional? There are countless books, videos and Ted Talks on this topic. Being professional means being credible, trustworthy, knowledgable, experienced, educated, qualified, etc....
by Kosta | Dec 29, 2022 | Branding
Do you know that there are only5 Marketing Channels? That’s right! With a plethora of marketing tactics, all of them fit neatly into one of the 5 Marketing Channels. These are the only avenues within which you can promote your brand, both your personal brand...
