A detailed assessment of your brand.

You receive a comprehensive report on the status of your brand, what’s required to reach your goals and an action plan to enhance your brand.

Are you wondering why your brand isn’t working for you?


You’re worried that something things are missing but you’re not sure what?


You’re not confident that you have the important things covered.


You’re not sure if it’s worth doing certain branding activities.


You’re not sure what will give you the best ROI with your branding.

There is a multitude of branding activities you could be doing. Knowing which ones will give you the biggest ROI is critical, especially if you’re on a tight budget.

Kosta Iatrou IKONIC Brands Brand Agency building Personal and Business Brands for consultants and coaches

Can you bridge the gap between the brand you have and the brand you want?

Knowing is crucial, and taking action is powerful. Most Business Owners rush to take action without knowing exactly where they are, where they want to be and what’s missing. A thorough review and assessment, with a step-by-step plan, on what’s required to have a winning brand is the way to take action that gets results without wasting your time and money. When you know the gap and how to fill it, you can then bridge the gap.

How it works

Review the gap

A thorough review of your current brand with a spotlight on your website, social media accounts and other marketing assets will reveal what’s missing.


Assess the gap

Knowing what’s missing means we can determine what’s required and to what level and intensity.

Bridge the gap

And to bridge the gap, we need a detailed plan of action, prioritised for maximum results!

Meet your Brand Strategist

Kosta Iatrou, Founder of IKONIC Brands and Brand Strategist, has helped many business owners on their journey of creating a high-performing brand. He leads a team of specialists that collaborate in building brands. Plus, he’s spoken at several events on the importance and process of branding and building your authority brand.

As a business owner, Kosta knows first-hand the pressures and demands of running a service-based business, as he’s experienced this in his businesses and partnerships. And since he developed the Brand Identity model, he’s shown business owners a clear path towards creating a high-performing brand.

With Kosta’s Engineering and Project Management corporate experience, he’s developed and trademarked several systems and models that build high-performing brands. Kosta believes that you shouldn’t have to be a brand expert to have a brand that you love and works for you, so you aren’t frustrated with the lack of quality leads, few high-end sales and low cash flow whilst your competitors pass you by. That’s why all the brand services, from the Brand Scorecard to the Brand Domination program, use the Brand Identity model that includes the 7Ps of branding with the 25 critical elements. It’s the most robust and comprehensive brand-building system.

When you do the Brand Strategy call with Kosta, you’ll know the state of your brand and what’s needed to fix it. It’s the first step for you to have a high-performing brand that builds trust and credibility and attract high-end clients.

Kosta Iatrou IKONIC Brands Brand Agency building Personal and Business Brands for consultants and coaches

Kosta is 100% the expert brand strategist.

Kosta is 100% the expert brand strategist. I thought I had a handle on my brand but it turns out I didn’t know nearly as much as I thought I did! Thank you Kosta for all your hard work. You are greatly appreciated.

Suzanne Dekyvere

Principle, The Dressing Coach

Are you looking for something else perhaps?

If a Brand Audit isn’t what you’re looking for, we suggest you consider our other services.

Brand Marketing

When you want to be seen as a market leader, consistently attract high-end clients and simply make life easier for you, then the Brand Domination Program sounds right for you.

Brand Strategy

We design and create your Brand Strategy covering the 7Ps of branding using our BRAND system and Brand Identity Model.

Brand Coaching

When you’d like a Brand Strategist in your corner guiding you as you work on your brand, then one of our coaching solutions might be the way to go to get you started.

Helping you build a better brand

Branding know-how for Business Owners that want to grow their brand fast.

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