Marketing Activation

We develop your comprehensive marketing plan and project manage your rebrand, brand refresh or new brand from start to finish. It’s precise, it’s structured, and it’s comprehensive.

Are you trying to promote your brand without a detailed plan and the right people?

Unless you’re a marketing expert with current skills and proven experience, DIY marketing isn’t the solution. In fact, it’s often the fastest way to harm your business while believing you’re helping it.

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Your leads are hit-and-miss, and you don’t have enough of the right people enquiring.

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You see your competitors moving forward, but you can’t keep up.

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Your marketing never seems to work just right, and you’re not
sure why?

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Your website looks ok, but it’s not bringing in sales or helping you close deals.

If it’s time you had an authority brand, then the Brand Marketing could be right for you.

Kosta Iatrou IKONIC Brands Brand Agency building Personal and Business Brands for consultants and coaches
Kosta Iatrou presenting at the Intelligent Millionaires Club on Branding

Is there a way to get an authority brand without having the budget of Apple, Nike or Netflix?


We all know that big brands are built strategically and methodically. Everything is done by design and well thought out by experts with years of experience to propel the brand forward for growth and profitability.

The same strategies and methodologies are available for your business. We deep into the essence of your brand to discover its true purpose and meaning and create a structured brand strategy to connect and engage with your target market effortlessly.

So the answer is, yes, you can.

How it works …

Brand Innovation

1: Create your Brand Strategy, the foundation of everything ‘branding
in your business.

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Brand Creation

2: Develop all your brand elements: Visual Identity, Copy, Photos and Videos.

Brand Application

3: Build your website and landing pages, your critical marketing assets designed to deliver results.

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Brand Promotion

4: Plan and implement promotions across specific marketing channels to achieve your goals.

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Brand Optimisation

5: Measure, review, and fine-tune your brand so it continues to perform.

Your Brand & Marketing Strategist

Kosta Iatrou, founder of IKONIC Brands and Brand & Marketing Strategist, has helped many business owners on their journey of creating a high-performing brand. He leads a team of specialists that collaborate in defining, developing and implementing brands. Plus, he’s spoken at numerous events and written articles on the process of building your authority brand.

As a business owner since 2005, Kosta knows first-hand the pressures and demands of running a service-based company, as he’s experienced this in his businesses and partnerships. And since he developed the Brand Identity Model®, he’s shown other business owners a clear path towards creating a high-performing brand.

With Kosta’s Engineering and Project Management corporate experience, he’s developed and trademarked several systems and models that build high-performing brands. Kosta believes that you shouldn’t have to be a brand expert to have a brand that you love and works for you, so you aren’t frustrated with the lack of quality leads, few high-end sales and low cash flow whilst your competitors pass you by.

That’s why all the brand services, from the Brand Scorecard to our Brand Marketing, use the Brand Identity Model® that includes the 7 Branding Principles with the 22 branding elements. It’s the most robust and comprehensive brand-building system.

To get started, Kosta will do a free review your brand. It’s your first step to a high-performing brand that builds trust, credibility and attracts your ideal clients.

Kosta Iatrou IKONIC Brands Brand Agency building Personal and Business Brands for consultants and coaches

Kosta is 100% the expert brand strategist.

Kosta is 100% the expert brand strategist. I thought I had a handle on my brand but it turns out I didn't know nearly as much as I thought I did! Thank you Kosta for all your hard work. You are greatly appreciated.

Suzanne Dekyvere

Principle, The Dressing Coach

You receive …

Our Brand Mastery Roadmap™️ covers all three stages: Clarify, Construct and Command. Our expert team methodically executes all stages of building your brand, resulting in an outstanding and performing authority brand.

We manage every aspect of your brand and project. Once fully built, we’ll continue to review, measure, and fine-tune your brand so it continues to perform and deliver results.

IKONIC Brands: The Brand Mastery Roadmap

Looking for something else?

If a Marketing Activation isn’t what you’re looking for, we suggest you consider our other services.

Brand & Marketing Strategy

We design and create your Brand & Marketing Strategy that covers the 7 Branding Principles using our B.R.A.N.D system and Brand Identity Model®.

Brand & Marketing Audit

We thoroughly review your brand & marketing across your website and social media accounts and provide you with a detailed report of what’s missing, how to fix it and a prioritised plan to get you started.

Brand Consultancy

When you’d like a Brand & Marketing Strategist in your corner guiding you as you work on your brand, then Brand Consultancy is a great way to go to get you on the right track.